In a hole in the ground there lived a hobbit. Not a nasty, dirty, wet hole, filled with the ends of worms and an oozy smell, nor yet a dry, bare, sandy hole with nothing in it to sit down on or to eat; it was a hobbit-hole, and that means comfort.

It had a perfectly round door like a porthole, painted green, with a shiny yellow brass knob in the exact middle.

PRI
NT
CAMP
AIGN

CRE
DITS

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CLIENT
Mercedes-Benz

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AGENCY
Jung von Matt

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MY ROLE
Concept, Tagline, Copy, Art Direction